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New Sellstate Online Video Strategy Increases View Time a Staggering 532%

2013-leadership-summit-header

The 2013 Leadership Summit highlighted some of the incredible achievements Sellstate’s Marketing Studio has accomplished over the past year. As online video increases in popularity, we have continually tweaked our strategy to create the most effective videos possible.

When you look at the numbers, it is beyond clear that online video has become one of the premier ways to deliver your message. Some enlightening information is below:

– Online video users are expected to double to 1.5 billion in 2016. (Source: Cisco)

– Only about 24 percent of national brands are using online video to market to consumers. (Source: Kantar Media)

– 76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration.
(Source: Social Media Examiner)

“…our online viewership watch time has increased by an amazing 532%”

Earlier this year, Sellstate incorporated a new initiative which started with an analytical study of online videos focusing primarily on increased viewership, optimal video length and viewer retention. This study, which remains ongoing as part of Sellstate’s initiative to bring the best quality video content to the web, led to the introduction of a new video series which began with the promotion of the Sellstate Power Suite.

The results of these new videos are nothing short of staggering! The two graphs below demonstrate the impressive results:

Video Analytics Minutes Watched

The first graph demonstrates that since this initiative has been put into place, our online viewership watch time has increased by an amazing 532%! Perhaps even more impressive is that while the watch time has increased by over 500%, the average video length has decreased by almost 90%. This means that not only are our new videos better at keeping people’s attention, but also that the number of viewers has substantially increased as well!

While the preceding results do a good job of demonstrating how much better our video content has become over the past twelve months, it is the next graph that shows how truly dominant our new content has become.

Video Analytics Audience Retention

The above graph shows a comparison of how our video performs against all other videos online of similar length. Please note that this is not limited to real estate, but considers all videos on Youtube including all funny videos, tutorials, viral videos and even cute kitten videos.

As you can see our video performs above average nearly the entire time!

This new initiative is one of the latest advancements from the Sellstate Marketing Studio. We continue to review, revise and study everything that is done to ensure the maximum efficiency and quality of our material.

As mentioned above, the material in this article was first presented during the Sellstate Leadership Summit which took place October 23rd and 24th in Las Vegas, Nevada. Please keep an eye out as we continue to share more details regarding the content presented during the two day event.

Read more Leadership Summit articles:

Sellstate Leadership Summit 2016
Sellstate Announces the 2016 Leadership Summit
Recap of Sellstate’s Highly Successful 2015 Leadership Summit!
2015 Sellstate Leadership Summit Heads to Fort Myers Beach, FL!
Recap of Sellstate’s Highly Successful 2014 Leadership Summit
2014 Sellstate Leadership Summit Returns to Vegas!
Sellstate Increases Time on Site an Amazing 1,700% Through Unified Database Strategy
New Sellstate Online Video Strategy Increases View Time a Staggering 532%
Sellstate Realty First Receives Leadership Award at 2013 Sellstate Leadership Summit
Sellstate Priority Realty Receives Spirit Award at 2013 Sellstate Leadership Summit

michael darmanin | author Michael Darmanin
Chief Operating Officer
Sellstate
Twitter.com/SellstateCOO
Facebook.com/SellstateCOO

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