The Lee County Building Industry Association recently concluded their annual parade of homes event. The 2015 Parade of Homes™ offers residents and visitors an opportunity to take a self-guided tour through Southwest Florida to view 87 beautiful, furnished model homes from the area’s premier builders.
Beth Stark, an Advisor at Sellstate Achievers in Fort Myers, found an interesting proposal on her local MLS’s website. The homepage hosted an advertisement for The Parade of Homes event which requested assistance from professional real estate Advisors. Beth reached out in curiosity, but didn’t realize how profound of an experience this would convert into. Beth’s background revolved around the world of corporate marketing, in which she regulated $13 million worth of assets for the Barnes and Noble Magazine Department. Beth’s aspiration to directly influence people’s lives soon guided her career into the real estate industry in 2012. She later joined Sellstate Achievers in August of 2013, and her experience with the Sellstate model has been nothing short of amazing:
“[Sellstate] Achievers’ manager, Bill Steinke, is a great educator and has a passion for imparting knowledge to his team. At my previous office, I was forced to pay for a website and lead generation, which is provided for free with Sellstate’s Power Suite. I have 2 children, so I don’t have the time to look for all these different pieces. I’m not an IT engineer, so Power Suite has helped me tremendously in providing the type of marketing tools I needed. Components such as Neighborhood Envoy and the CRM makes me look like I’ve been in business for years, since 90% of people do business online. There are some amazing agents out there who have been in business for years, but still have no web presence, and unfortunately they are missing out on lucrative deals.”
For Parade of Homes, Beth had the opportunity to drive judges to 22 homes around the areas of Naples, Estero, Bonita and Cape Coral. Beth assisted two veteran judges with 17 years of experience, and was able to share in good conversation about the promising state of the business. Beth enjoyed her experience so much that she is attempting to foster a relationship between Sellstate Achievers and the Lee County B.I.A., in order to provide an annual pool of charismatic and highly productive real estate advisors. In return for Beth’s contribution, the following rewards were provided:
-30 second Radio Spot running for 3 weeks on 95.3
-Beth’s name and Sellstate Achievers logo was placed on the vehicle (golf cart) and also on TV (CBS).
-Fox News radio and gator radio 92.5, 340 spots across 3 stations with aggregate of 242,000 listeners.
-Largest Parade of Homes that Lee County has ever hosted.
-Florida Weekly and Newspress for realtor.
Contact information for Beth Stark and Sellstate Achievers:
Beth’s Cell: 573-270-5133
Office: Sellstate Achievers
Address: 1500 Royal Palm Square Unit 101
City: Fort Myers, FL 33919
Office Line: (239) 985-0777
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