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Sellstate and Zillow Strategic Alliance Benefits and Launch Phases


The excitement surrounding our strategic alliance with Zillow has been phenomenal! First announced during our 2013 Sellstate Leadership Summit, and later through a press release on, this alliance will add tremendous value to our members and assist greatly with lead generation.

Today, we are beginning the official rollout of a system that will increase our Real Estate Advisors’ consumer reach to over 78,500,000 a month. Listed below, are many of the benefits that our Real Estate Advisors receive as part of our Strategic Alliance with Zillow. As with the rest of the Sellstate Power Suite, this is included as part of Sellstate’s Value Proposition.

The Sellstate & Strategic Alliance Includes

  • All of Sellstate’s listings syndicated directly from the MLS to Zillow
  • Listing updates multiple times a day ensuring that the information is always accurate and up to date
  • Increased consumer reach by 64,000,000 people per month bringing our total consumer reach to over 78,500,000.
  • Watermark of Sellstate logo on all Sellstate listing photos for increased brand awareness within the marketplace
  • Top placement in contact form for Sellstate agents
  • Sellstate agents noted as “LISTING AGENT” in contact form
  • Superior discounts on the initial purchase of the Zillow Premier Agent Program for agents who would like to take their marketing further
  • Free In-Market Zillow Productivity Training on a multitude of topics

Launch Phases

The complete rollout of this system will take place in two phases:

Phase 1: Feed Registration Open to Sellstate Offices
Date: 11/26/2013
Note: Sellstate Managers will be emailed instructions on how to register their office to be included in the official feed.

Phase 2: Zillow Account Creation Open to Sellstate Real Estate Advisors
Date: 12/10/2013
Note: Sellstate Real Estate Advisors are now able to create Zillow accounts (using the same email they have registered with the MLS) and have their listings enhanced. We will post another announcement and send an email to all of our Real Estate Advisors with further instructions.

Thank you for your continued enthusiasm and we look forward to your participation in this launch!

michael darmanin | author Michael Darmanin
Chief Operating Officer
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