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YouTube for Real Estate

youtube for real estate

YouTube is one of the most trafficked websites in the world, and when it comes to video sharing, no other site compares. YouTube is available on desktop computers, laptops, tablets, mobile phones, TVs, and other devices. Real estate professionals can reach out to their market through this platform and take advantage of YouTube’s traffic to increase their business.

What is Youtube?

YouTube is the world’s largest video sharing website. Users upload videos which can then be searched and shared by everyone. The service support multiple video formats including high-definition videos. Users can upload videos from their smartphones and tablets, along with uploading video from their desktop and laptop computer. YouTube is the premier website when it comes to uploading and sharing online video.


On YouTube, your channel is similar to your profile on other social websites. Channels include uploaded videos and playlists, information about the channel owner, and an activity and comments feed. A channel provides visitors with all of the videos uploaded by a user as well as their activity on the website.


Comments are a great way to use YouTube for real estate. By taking advantage of the comments feature, real estate professionals can socialize with their audience and even capture leads all within the YouTube interface.


YouTube allows users to quickly and easily place uploaded videos on other websites. This is done by a process called embedding. YouTube provides the user with a snippet of code that is able to be copy and pasted into a website.

Why is Youtube Important for Real Estate?

Considering that video provides the most information of all the digital communication mediums, it is natural that video is used when promoting real estate. YouTube offers the ability for real estate professionals to connect with buyers and sellers through video in a simple, easy-to-use manner.

How Can Realtors Utilize Youtube for Real Estate?

Realtors can take advantage of YouTube in a variety of ways. Realtors can quickly create and upload virtual tours. By using their smartphone, Realtors can walk through a home while narrating, upload the video to their YouTube channel, then share their new video with potential buyers, all within minutes. Videos can be shared via email or on popular social media platforms like Google Plus and Facebook. Additionally, Realtors can use YouTube to host an “About Me” video that can be placed on their website for potential clients to view instead of having to read through their bio. This gives the Realtor the unique opportunity to really sell themselves, something that cannot be accomplished through basic text.

Mobile/Tablet Apps

Because YouTube is the most popular video sharing platform, there is a high level of third party and device support for the site. YouTube is built into all major smartphone and tablet devices today. This means that you don’t even have to be at your desktop or laptop computer to take advantage of the service. You can utilize the power of YouTube from the convenience of your smartphone or tablet.

How Do I Sign Up?

There are two ways to sign up for a YouTube account if you do not already have one. First, if you have a Gmail or Google Account, click here, then fill in your Gmail or Google Account credentials. If you do not have a Gmail or Google Account, or would like to create a YouTube account that is separate, click here, then fill out the required fields.

Final Words

Agents and brokers who are serious about increasing their production should absolutely be using YouTube for real estate to promote their business. It’s free, simple, and can be used in so many ways, even replacing traditional offerings by third parties.

You can visit Sellstate’s channel at YouTube.com/SellstateRealty.

Agents who read this Youtube article also read:

Tips to Endorse Yourself Online
Using YouTube on Smartphones for Real Estate
Top 3 Mistakes Realtors Make on YouTube
YouTube for Real Estate

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michael darmanin | author Michael Darmanin
Chief Operating Officer

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