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Sellstate Celebration 2025 Recap: Growth, Innovation & Community on Fort Myers
Beach

A Historic Beginning on the Gulf Coast
From June 17–19, 2025, the stunning Margaritaville Beach Resort in Fort Myers Beach played
host to a milestone event: the very first Sellstate Celebration. Designed to blend powerful
learning experiences with resort-style relaxation, this three-day event set a new standard for our
brand, and for the industry.

What Went Down
– June 17: Exclusive leadership summit featuring strategy sessions for brokers and
executives.
– June 18–19: General sessions for all members packed with coaching, panel discussions,
networking, and real estate strategy.
– Days started at 9am and wrapped early, leaving time to explore the beachside setting.
– The evening of the 18th brought everyone together for a vibrant open-bar reception with
hors d’oeuvres.

World-Class Speakers & Sessions
We welcomed industry leaders and thought-provokers including:
– Brian Icenhower – Founder, Icenhower Coaching & Training
– Rick Fuller – Senior Director of Speaking, Icenhower Coaching & Training
– Dave Ferguson – Professional Leadership Coach
– Michael Darmanin – CEO, Sellstate

Panels of brokers and top agents shared actionable insights. The “Ask the Coaches” session was
a crowd favorite, creating open dialogue with Brian, Rick, and Michael. Suzzane Bessert of
Sellstate Priority brought energy and professionalism as the event MC.

Honoring Excellence: Sellstate Celebration 2025 Awards
– Visionary Award: Florida’s A Team Realty Powered by Sellstate – in recognition of
visionary leadership, innovation, and strategic growth that’s shaping the future of real
estate.
– Community Impact: Sellstate Vision Realty – honoring outstanding commitment to
philanthropy, outreach, and service, that uplifted the community.
– Rising Star Office: Finehirsh Realty Powered by Sellstate – for remarkable growth,
momentum, and transformation as a shining new force in real estate.
– Culture Catalyst: Sellstate Excelsior Realty – for recognizing a thriving culture of
inclusion, empowerment, and inspiration built from within.
– The Platinum 100: Sellstate 5 Star Realty – in honor of surpassing 100 agents and
setting a benchmark of growth, leadership, and excellence.

New Programs & Partnerships

  1. Sellstate Solutions – Powered by Supreme Lending
    A game-changing financing partnership offering:
    – 260+ loan programs
    – A powerful new condo approval system led by Jim Mihalik (96% close rate)
    – Exclusive fast-track contact support for Sellstate members
  2. Sellstate Perks Program
    Sellstate has created a new partnership program with some of nation’s leading
    companies to bring extra benefits to being a member of Sellstate. This is a program that
    will be expanding out over time. To begin, Budget/Avis and Crunch Fitness are now
    offering benefits to Sellstate members.

Giveaways Galore!
Attendees had the chance to win exciting giveaways, including:
– Branded tumblers, gym bags, golf gear
– Tickets to the 2026 Celebration
– The grand prize: a customized Sellstate iPad

Introducing Sellstate Athena – Our Exclusive AI Assistant
One of the most exciting announcements was the unveiling of Sellstate Athena, an AI-powered
assistant designed to help brokers and agents with:
– Marketing content
– Training & onboarding
– Scripts, strategy, and tools like Powersuite and AMP


Athena is being designed to help agents and brokers thrive, offering instant support with
marketing, training, onboarding, tech tools, and business strategy. Whether you’re crafting a lead-
generating listing description, need a quick script for a client call, or want help navigating
Powersuite or AMP, Athena delivers answers fast. It’s like having a tech-savvy coach, marketing
guru, and back-office expert all in one!


Athena is inspired by both the Greek goddess of wisdom and CEO Michael Darmanin’s own
grandmother. She’s currently in development. stay tuned for release updates.

That’s a Wrap – On to 2026!
Sellstate Celebration 2025 was just the beginning. A perfect blend of purpose, partnership, and
paradise, designed to recharge, connect, and propel our brand forward.

Get ahead of the curve and lock in your ticket for 2026 at SellstateCelebration.com.
Let’s continue building the future of real estate together!