Smarter Real Estate Support Is Coming

Introducing Sellstate Athena

Meet Sellstate Athena – your intelligent edge in real estate. Designed to empower ambitious agents and brokers, Athena is Sellstate’s proprietary AI assistant built to streamline success. From onboarding and operations to marketing and growth strategies, Athena is your always-on expert for answers, tools, and performance insights.

Currently in early development and launching soon, Athena represents the future of real estate support: fast, intuitive, and built for high producers. Whether you’re recruiting, scaling your franchise, or optimizing agent performance, Athena helps you move faster and win bigger.

Advanced. Personalized. Sellstate.

What Can You Ask Athena?

Athena delivers instant answers, custom scripts, business tools, and real-time support to help you stay focused on what matters — production and growth.

Try asking:


“Can you give me a follow-up script for a past client in my SOI?”
Athena: Sure! Here’s a simple check-in script:

“Hey [First Name], just wanted to reach out and see how everything’s going with your home. I always like to stay in touch with great clients — and if you ever need anything real estate-related, I’ve got you covered. Also, if anyone you know is thinking about buying or selling, I’d love to help them too!”

Here’s a great version for text or social media DM:

Hey [First Name]! Just checking in — hope all’s well and you’re still loving the place! If you ever need anything real estate-wise (or know someone who does), I’m just a message away! 😊

“What’s a good objection handler for ‘I’m already working with another agent’?”
Athena: Try this: “That’s totally fine. Out of curiosity, have you signed an exclusive agreement yet? I just want to respect that relationship.” (Then pivot.)

“How do I onboard a new agent to my office?”
Athena: Here’s your step-by-step onboarding workflow, from licensing to CRM access — including banking, logos, and training timelines.

“What are 3 ways I can increase agent retention this quarter?”
Athena: Absolutely — here’s a quick breakdown:

  1. Recognition: Celebrate wins weekly — even small ones. Public praise = private loyalty.

  2. Revenue Visibility: Show agents exactly how much they’re earning from revenue share and how to grow it.

  3. Value Alignment Script:

“Let’s reconnect on your goals — what’s your next big win, and how can we help you get there faster?”


One system. Unlimited answers. Sellstate Athena is coming soon.